About.

I see the vision: the possibility of what a business could become, the person behind it, the values it is rooted in and the ecosystem that will bring it to life.

That way of thinking has shaped a career spanning architecture, interiors, sustainability, publishing, PR, hospitality, coaching and mentoring. While these disciplines have always been adjacent, each has expanded my knowledge and the perspective I bring to my work. The values underneath that work have remained remarkably consistent: making the world a better and more beautiful place, collaborating with people to solve meaningful problems, bringing ambitious projects to life, and supporting people in recognising what they are capable of and acting on it.

 

Becoming a female founder presented a different set of challenges. I first had to get clear on my own values and vision, build a business strategy and brand around them, and learn the areas of business that did not come naturally to me. Much of that has been learning to find the balance between vision and action, intuition and strategy, possibility and focus. Creativity needs room to imagine and create, and it is visionary by nature, but that vision needs strategy and systems to become real.

Everything I have learned, both throughout my career and as a founder, now shapes the perspective I bring to the creative founders I work with, helping them see the whole of their business and build it with intention.

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i hope to meet you on your business journey.

Sarah